Using toy premiums to target children
نویسندگان
چکیده
منابع مشابه
The Happy Meal® Effect: the impact of toy premiums on healthy eating among children in Ontario, Canada.
OBJECTIVES "Toy premiums", offered with McDonald's Happy Meals®, are a prominent form of food marketing directed at children. Two California jurisdictions recently implemented policies that only permit offering fast-food toy premiums with meals that meet certain nutritional criteria. The primary objective of the current study was to examine elements of this policy in a Canadian context and dete...
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ژورنال
عنوان ژورنال: The Journal of Pediatrics
سال: 2016
ISSN: 0022-3476
DOI: 10.1016/j.jpeds.2015.11.003